Next 1st of June (10:30 to 11:30 GMT+2) in the framework of the Barcelona Olfaction Week (BOW), Margaux Caron, Global Beauty Analyst at Mintel will present The Future of Fragrance: 2021, an update on the latest trends in perfumery.

As part of the III Barcelona Olfaction Congress, the Future of Fragrance 2021 will explore how fragrance brands will branch out to enliven consumers and progress fragrance sales post-COVID-19. In the next normal, as focus recenters on physical and mental wellness, brands educating consumers on sustainable features, supporting them in reasserting their identities, and showcasing genuine and constant solidarity in troubled times will earn trust and respect. Holistic synergies disrupting existing categories to reinvent tomorrow’s fragrance diffusion and application inside and outside the home will elevate products and give consumers more value for money, encouraging them to splurge.

To register in the session you need to register at the Barcelona Olfaction Week platform. Once you register, you can enjoy of all the activities included in the BOW.

Cost for registration is 300 €+VAT.

Beauty Cluster members can register directly with a 50% discount to all the BOW activities through the link provided (discount included):  REGISTRATION FOR BEAUTY CLUSTER MEMBERS