Nuestros colaboradores de Mintel nos han transmitido la invitación a socios del Beauty Cluster Barcelona para el Big Conversation Day que organizan el próximo 16 de Junio en el Hotel H10 Casanova de Barcelona.
El evento contará con los analistas globales de Mintel que presentarán las últimas innovaciones y tendencias de primera mano.
Si queréis inscribiros podéis contactar con Sofía Chalmers – Account Director Beauty & Personnel Care Spain de Mintel, a través del siguiente enlace.
BIG CONVERSATION BEAUTY AND PERSONAL CARE
AGENDA
15.00 – 15.30: Welcome coffee and registration
15.30 – 16.00: Break the Rules
A ‘disruptive society’ – in terms of how we work, play and communicate – along with changing attitudes to age, gender and minorities, is creating new freedoms and opportunities for beauty brands to engage customers and win loyalty.
16.00 – 16.30: The Nouveau Beau
New beauty standards and style references, changing grooming habits and overlooked demographics are carving avenues for growth in the beauty industry. The presentation explores how changing beauty standards are creating opportunities to segment the market into new categories and product types and to target different audiences.
16.30 – 16.45: Coffee break
16.45 – 17.15: The New Seasonal
One of the latest segments to impact the beauty market is seasonal products, which have gone beyond limited editions launched to celebrate festivals and public holidays. A new generation of products promise to help the skin and hair to transition from one season to another, while others use ingredients harvested at a specific time of year to make the most of their powers.This presentation explores how far the industry can take seasonal products and what they might mean for brands’ global launch programmes.
17:15 – 17.45: Product demonstration
17.45 – 18.15: Q&A
