BTS will provide an immersive journey of education from which you will gain an understanding of the beauty paradigma, the lasts trends in the industry and the skills to get closer to a new generation of consumers.
PLACE: HP EXPERIENCE CENTER, SANT CUGAT | Camí de Can Graells 1-21 (Bldg BCN01)
PROGRAM
09:00 AM | WELCOME
09:30 AM | INTERNATIONAL BEAUTY MARKETS DATA: PRESENT AND FUTURE
by Iván Borrego, General Director of Beauty Cluster Barcelona.
10:00 AM | GEN Z: BUILDING NEW BEAUTY: WHAT THE NEXT GENERATION OF CONSUMER WANTS FROM YOU
by Isabel Mesa, Country Manager in Spain and Portugal.
10:30 AM | DESIGNING EXPERIENCES. HOW TO SPICE UP YOUR BRAND THROUGH DESIGN
by Mariano Lesser, Founder of Aktiva Design.
11:00 AM | NETWORKING
11:30 AM | LUXURY, A BROADER CONCEPT
by Helga Bruguera, Barcelona International Academy Manager and Head of Training for Iberia at Schwarzkopf Professional, Henkel Ibérica.
12:00 AM | HOW TO TURN A TREND INTO INNOVATION FOR YOUR BRAND
by Pepa del Pozo Global Marketing Director at Montibello.
12:30 AM | THE MAGIC OF HYPERPERSONALIZATION
by José Gorbea, EMEA Brand Owner at HP.
13:00 AM | ROUND TABLE: Isabel Mesa from WGSN, Mariano Lesser from Aktiva Design, José Gorba from HP Helga Bruguera from Henkel and Josep Alboquers from Julia
Moderator: Iván Borrego (BCB).
PAUSE
14:00 AM | GUIDED ROUTE CUSTOMIZATION AND TECHNOLOGY(HP)
Free registration for Beauty Cluster members or at the invitation of the co-organizing entities.
Price for non-members: € 250 + VAT (€ 302.50)
*All the conferences will be in Spanish.
