PLACE: HP EXPERIENCE CENTER, SANT CUGAT | Camí de Can Graells 1-21 (Bldg BCN01)
PROGRAM
09:00 AM | WELCOME
09:30 AM | INTERNATIONAL BEAUTY MARKETS DATA: PRESENT AND FUTURE
by Iván Borrego, General Director of Beauty Cluster Barcelona.
10:00 AM | GEN Z: BUILDING NEW BEAUTY: WHAT THE NEXT GENERATION OF CONSUMER WANTS FROM YOU
by Isabel Mesa, Country Manager in Spain and Portugal.
10:30 AM | DESIGNING EXPERIENCES. HOW TO SPICE UP YOUR BRAND THROUGH DESIGN
by Mariano Lesser, Founder of Aktiva Design.
11:00 AM | NETWORKING
11:30 AM | LUXURY, A BROADER CONCEPT
by Helga Bruguera, Barcelona International Academy Manager and Head of Training for Iberia at Schwarzkopf Professional, Henkel Ibérica.
12:00 AM | HOW TO TURN A TREND INTO INNOVATION FOR YOUR BRAND
by Pepa del Pozo Global Marketing Director at Montibello.
12:30 AM | THE MAGIC OF HYPERPERSONALIZATION
by José Gorbea, EMEA Brand Owner at HP.
13:00 AM | ROUND TABLE: Isabel Mesa from WGSN, Mariano Lesser from Aktiva Design, José Gorba from HP Helga Bruguera from Henkel and Josep Alboquers from Julia
Moderator: Iván Borrego (BCB).
PAUSE
14:00 AM | GUIDED ROUTE CUSTOMIZATION AND TECHNOLOGY(HP)
Free registration for Beauty Cluster members or at the invitation of the co-organizing entities.
Price for non-members: € 250 + VAT (€ 302.50)
*All the conferences will be in Spanish.
