- 2nd edition of the Barcelona Olfaction Congress has gathered international audience of 15 different countries and speakers
- The opening speech of this edition has been featured by the Osmòtheque, the world’s perfume archive
- Invited keynote speaker Dr. Alexander Wiltschko, neuroscientist and senior researcher at Google Brain Team, inspired the future of odour decoding with his talk “Machine Learning for Olfaction”
- Scientific topics of this edition has ranged from sustainability, body odour management, encapsulation technology, olfactory receptors, scent testing, botanical research, sensoriality, to perfume history and future challenges and trends
Barcelona, 2 de juny de 2020. Beauty Cluster Barcelona has celebrated the second edition of the Barcelona Olfaction Congress, as a digital initiative. Framed within the Barcelona Olfaction Week, this virtual and scientific forum has gathered 400 attendees of 15 countries across the world and international speakers.
Sponsored by Iberchem, Eurofragance, Cosmo International Fragrances, Lluch Essence, Rafesa and Quadpack, the congress has reached out industry professionals in collaboration with other institutions such as Cosmetic Valley, the International Perfume Foundation, Perfumer&Flavourist, Nez, Aefaa, Amaf, SEQC and the Global Cosmetic Clusters.
This year, the Congress opening was given by Thomas Fontaine, perfumer and vice-president at the Osmothèque. In his speech, Mr. Fontaine outlined perfume history from the perspective of his institution, as the world’s perfume archive.
Global trends in the fragrance industry, body odor management, green chemistry and fragrance biodegradability followed the initial presentation. These talks given by industry experts, outlined the global switch towards more sustainable processes, the science behind odor counteraction or the consumer preferences and brand position strategies in Asia and Latam regions.
Specific technologies from tech-transfer centers showed the importance of research in developing encapsulation technologies for long lasting fragrances, the use of olfactory receptors for odorant molecule detection and the need of structured databases for regional and sustainable biodiversity development.
On the other hand, the relevance of objective measurements in the specific branch of sensoriality, as well as biotechnological engineering approaches to malodor and scent detection and testing was transferred to the audience by experienced speakers in the field.
The keynote presentation of Dr. Alexander Wiltschko from Google Brain Team, at the closure of the congress, inspired and envisioned the future of odour decoding by means of machine learning and artificial intelligence.
For Beauty Cluster Barcelona and the working group of essences and fragrances within the association, this virtual Congress responds to industry formative needs and represents a high-quality event at the forefront of perfume research and olfaction science.
ABOUT BEAUTY CLUSTER BARCELONA
Beauty Cluster Barcelona is a transversal cluster of the beauty sector composed of 200 Spanish companies from the whole value chain. Established in 2014, the association works to enhance the competitiveness of the sector through innovation, internationalization, networking and training. It has its own B2B marketplace (www.beautyconnectingbusiness.com). Is founder of the first international network of cosmetics clusters (Global Cosmetics Cluster), of the first business training entity of the beauty industry: Beauty Business School (www.beautybusinessschool.com) and is the unique beauty cluster in the world accredited with the cluster management quality seal GOLD LABEL.
For further information contact to our Marketing and Communications Manager:
Helena Rodríguez – comunicacio@beautyclusterbarcelona.com
C/Milà i Fontanals, 14 – 08012 Barcelona
