First awards for digitization and electronic commerce in cosmetics, perfumery and personal care.
• Promoted by the Beauty Cluster, the largest Spanish cosmetics, perfumery and personal care cluster, the Digital Beauty Awards (DBA) will reward the best companies, professionals and initiatives in digitization and e-commerce in Spain.
• The awards will have a jury of experts in digitization, electronic commerce and marketing and communication from the beauty sector. The jury will be chaired by Álex Vallbona, president of the Beauty Cluster and president of Birchbox Europe. The jury will also have great figures in digitization such as Genís Roca, Santi Sánchez, Mar Galtés, Francesc Font and Rubén Bastón.
• The awards will have 10 categories, including the best digital brand, best digital manager, best startup, best digital technological innovation or best e-commerce platform of the year.
Barcelona, March 8, 2021. Organized by the largest Spanish beauty cluster, the Beauty Cluster, the national awards for digitization and electronic commerce in cosmetics, perfumery and personal care (Digital Beauty Awards) will celebrate their first edition to promote and promote the recognition of the work of companies, institutions and professionals that stand out for their innovative capacity, excellence or differential result in the field of digitization and electronic commerce in the sector.
Companies will be able to present themselves for the awards until May 30 and a grand gala is scheduled to be held in Barcelona on September 23 in which the winners will be revealed.
According to Ivan Borrego, director of the DBAs and the Beauty Cluster: ‘Digitization and electronic commerce will be fundamental for the recovery of our sector. Thanks to these awards we will discover success stories and give them visibility so that the industry can be inspired by the best. In addition, having the main experts in digitization in Spain on the jury will allow us to bring this knowledge closer to our industry ”.
On the other hand, Álex Vallbona, president of Birchbox Europe and president of the Beauty Cluster, believes that: “From the cluster for years we have been committed to the digital transformation of the sector. One of our objectives is to help the effective digitization of companies and with these awards we want to recognize the companies that have bravely opted for digitization “.
The jury of the awards incorporates great national experts in digitization such as Genís Roca, Santiago Sánchez (The etailers), Mar Galtés (Barcelona Tech City), Francesc Font (Incapto Coffee), Rubén Bastón (Marketing4eCommerce) or David Boronat (Multiplica). It also has the presence of the main cosmetics, perfumery and personal care media. It is completed by the main marketing and communication agencies and reference experts in the beauty industry.
In the 2021 edition, the awards will include ten categories, among others the best digital brand in the sector, the best digital manager, the best digital marketing campaign, the best e-commerce, as well as awards for digital technological innovation, the best startup or the best digital transformation project or the best disseminator of the sector in social networks.
About the awards
All the information about the Digital Beauty Awards including the legal and participation bases is available at: www.digitalbeautyawards.com
On March 24, the Beauty Cluster organizes a day to publicize the details of how the awards will work. Registration is free and open to all audiences: REGISTER
About the Beauty Cluster
Beauty Cluster is a private association that promotes collaboration with the purpose of promoting sustainable development and competitiveness in the value chain of the cosmetics, perfumery and personal care sector. Made up of more than 200 companies, it is the leading cluster in the beauty sector in Spain and the second largest in Europe. It promotes innovation, internationalization, training and digital transformation.
It is the only global beauty cluster accredited Gold Label by the ESCA (European Strategic Cluster Alliance). Founder of the first business training entity specialized in beauty, the Beauty Business School. Creator of the first B2B Marketplace for the cosmetics and perfume industry (Beauty Connecting Business).
For more information on Beauty Cluster, visit www.beautyclusterbarcelona.com/es or the profie of Linkedin
Contact: Helena Rodríguez – helena@beautycluster.es
C/Milà i Fontanals, 14 – 08012 Barcelona
