13 JUN | “Green” cosmetics more than a trend

Madrid, June 13, 2022. Last Thursday, June 9, the Beauty Cluster participated in Eco Living Iberia, the largest professional fair on the Iberian Peninsula on the natural, ethical and sustainable lifestyle, as the final culmination of Bio Week (from June 2 to 9) at IFEMA Madrid. In its third edition, the cluster was present for the first time to publicize the importance of natural cosmetics in Spain, its evolution as a sector in recent years and emerging trends. The consumer, communication and, of course, trends were the protagonists of the round table, which was moderated by the beauty journalist and author of the book Fake News; Cristina Martín Frutos. In addition, it had the participation of Clément Duay; general director of All yours, Carmina Alfonso; PhD in Chemistry, product manager of the Cosmetics division of Zschimmer & Schwarz and professional social media broadcaster, and Aurora Luengo; Export Manager of Dhyvana.

Likewise, Helena Rodríguez, head of media for the Beauty Cluster and director of Next in Beauty; the new digital magazine of the beauty sector that will soon see the light; she reviewed the current state of the sector in Spain and then went into detail on the green beauty market; its evolution and trends.