20 SEP | Beauty Marketing postgraduate course launched

  • Beauty Cluster and Beauty Business School, the first business school exclusively for professionals in the beauty sector, launch the first programme in Marketing for the cosmetics, perfumery and personal care sector.
  • The official presentation of the programme will take place on Wednesday 22 September in front of the entire industry. A presentation where all the details will be revealed.

Barcelona, 20 September 2021. The Beauty Cluster, an entity founded in 2014 that brings together more than 200 Spanish companies in the beauty value chain, and the Beauty Business School,the first business school exclusively for professionals in the sector, are launching the first training programme in Marketing specialising in the beauty industry.

The postgraduate course in ‘Beauty Marketing’, which will be taught in classroom format, will be the first programme in Marketing in Spain focused on the beauty sector with a comprehensive, strategic and digital vision. It combines real case studies with theoretical sessions and masterclasses, led by leading professionals in the industry and experts in the area of marketing and communication, which will allow participants to learn about the sector and acquire the knowledge and tools necessary to create and implement an omnichannel marketing plan and apply the best on/off strategies in each channel with a 360º vision.

“Having a strategic plan is more important than ever. This means talking about a 360º strategy, on and off, with clear objectives and well-defined KPIs. A strategy adapted to today’s needs, including the latest trends and tools“, says Rosa Porras, Programme Director and Marketing & Communication Manager at Virospack.

Aimed at marketing, communication or sales professionals in the beauty sector, general managers, marketing managers in related sectors who want to get into beauty, as well as entrepreneurs and graduates who want to direct their careers towards beauty marketing.

The training, which will start next January 2022, aims to address the most innovative trends and tools in digital marketing from a strategic point of view, involving all areas of the business, with a practical approach and a disruptive and experiential learning methodology.

It is structured in two main blocks: strategic marketing and omnichannel communication. After passing the training, having completed and defended the final project of the programme, the student will obtain the title ‘Marketing Expert in Beauty’ awarded by the Beauty Business School and accredited by the Beauty Cluster.

Full details of this unique training programme will be announced on 22 September at the official presentation of the programme to the entire industry (free registration).