- The Beauty Cluster held the Beauty Sustainability Week, from 15 to 19 October, in hybrid format.
- More than 400 professionals from the sector and 25 experts in sustainability took part in this second edition.
- Innovation in product development and packaging, economy and industrial processes, regulation and consumer were the themes around which the week revolved.
Barcelona, 24 November 2021. The Beauty Cluster held the second edition of Beauty Sustainability Week (BSW). A 360º event in a hybrid format in which all the latest news on sustainability was reviewed in the form of presentations, virtual debates and face-to-face workshops, and which was attended by more than 25 experts from the entire value chain of the beauty sector.
This second edition was characterised by its versatility and dynamism. Throughout the week, more than 400 professionals from the sector were able to network with other participants through a modern and innovative all-in-one virtual platform. Attendees were able to learn first-hand about initiatives, business projects and new solutions, as well as discuss sustainability and schedule B2B meetings.
According to Adrià Martínez, Project manager of the Beauty Cluster, “sustainability is not a task of a single department, but a transversal task throughout the company“, a fact that was reflected throughout the programme: from the decarbonisation of sustainable processes and finances, to the product itself and its consumers, thus involving profiles of the entire value chain.
Europe is the fifth largest emitter of greenhouse gases. Sustainability is no longer an issue that can be left in the hands of companies or the administration itself. This is why it is necessary for there to be a real commitment from all the players and stakeholders involved in order to implement strategic improvements that allow progress to be made in the area of sustainability.
4 out of 10 consumers demand sustainable brands. A clear reflection of this is the recent emergence of new brands, especially digital natives in the wake of the pandemic, with these values in their DNA. However, and although it may seem contradictory, at certain times of the year these same brands carry out aggressive promotional campaigns that incite excessive consumption; going against sustainability.
If one thing became clear at BSW 2021, it is that we still have a long way to go as an industry. There is no room for innovation without being sustainable and without a paradigm shift.
