23 MAR | Boosting the knowledge of the shopper

  • 61% of buyers of dermocosmetics in pharmacies think that their buying habits have changed as a result of the crisis
  • 54% of pharmacies think that the relationship with laboratories will change as a result of the crisis

Madrid, March 25, 2021. The Beauty Cluster has closed a collaboration agreement with Shoppertec, a commercial consultancy specialized in intelligence and customer experience and in the market arrival in the pharmaceutical sector, to offer the member companies of the cluster advantageous conditions in hiring the Pharma Shopper studio.

The Post COVID Pharma Shopper Study is the largest Shopper study carried out in Spain with more than 15,000 Consumer Health buyer surveys in physical pharmacies and online stores.

Pharma Shopper offers a study for every need. It has information on more than 85 Consumer Health categories, as well as the different key targets of the pharmacy (Baby Boomers, Generation X, Millenials, …), in addition to the profile of the different online retailers (Amazon, Mifarma, Promofarma, perfumery parapharmacies, hypermarkets, ECI and pharmacy online stores).

The scope of the study allows us to have a very representative sample of both the buyer of the categories and the rest of the segments, in order to measure the impact of COVID-19 on the buyer’s habits, the change in their attitudes and their digital transformation; providing differential information to know how and where to invest to influence purchase decisions and optimize investment in each category.

Shoppertec’s alliance with the Beauty Cluster allows associated companies to access this key information at a time of change, such as the one we are going through, with a significant discount on the usual cost of Pharma Shopper, for a limited period of time, up to April 30.

The associated companies of the Beauty Cluster that show interest in obtaining the study should contact Lara Rodriguez, Director of Services and CX of Shoppertec (lara.rodriguez@shoppertec.com) for more information. Or, you can visit the LINK

About the Beauty Cluster

Beauty Cluster is a private association that promotes collaboration with the purpose of promoting sustainable development and competitiveness in the value chain of the cosmetics, perfumery and personal care sector. Made up of more than 200 companies, it is the leading cluster in the beauty sector in Spain and the second largest in Europe. It promotes innovation, internationalization, training and digital transformation.

It is the only global beauty cluster accredited Gold Label by the ESCA (European Strategic Cluster Alliance). Founder of the first business training entity specialized in beauty, the Beauty Business School. Creator of the first B2B Marketplace for the cosmetics and perfume industry (Beauty Connecting Business).

For more information on Beauty Cluster, visit  www.beautyclusterbarcelona.com/es or the profie of Linkedin

About Shoppertec

Shoppertec is a commercial consultancy specialized in intelligence and customer experience and in market arrival in the pharmaceutical sector, with a clear focus on action and achievement of results.

They base their business on a deep knowledge of the consumer-buyer (the shopper and pharmacy client), the pharmacist, the pharmacy, the point of sale and the pharmacy-laboratory relationship, integrating and modeling different sources with their own information (data and studies such as Pharma Shopper) and external (public sources, other providers, big data …).

Contact: Helena Rodríguez – helena@beautycluster.es
C/Milà i Fontanals, 14 – 08012 Barcelona