Barcelona, June 31, 2024. During the month of June, the Beauty Cluster began the block of presentations of the Beauty Startups Forum community, a space designed to promote the exchange of knowledge and experiences between emerging companies in the beauty industry. The sessions included the participation of professionals and companies from the sector who shared their strategies and success stories in the field of influencer marketing and the creation of user-generated content (UGC).
Last Wednesday, June 12, Rosa Sagal, Influencers, Consumer Advocacy & Marketing Strategist, and Natasha Carolina Duic, Senior Marketing Manager, of Territory Influence opened the cycle of presentations with the webinar “The revolution of nano and micro influencers in the industry beauty” focused on the importance of influencer marketing and UGC from an agency perspective. The experts shared the bases of Influencer Marketing, tips and recommended strategies based on their know-how, as well as success stories that serve as inspiration.
On June 20, Aida Romeu, PR, Influencer Marketing & Beauty Press Specialist, and Marta Sanabra, Public Relations & Affiliate Marketing Manager, of Freshly Cosmetics shared their inspiring success story. The speakers narrated the company’s journey in using influencers to build a solid and loyal community, highlighting the tactics that have allowed them to grow and consolidate in such a competitive sector.
Finally, on June 27, the renowned Instagramer and TikToker Álvaro Platón, with almost 1 million followers on TikTok, closed the block of presentations. Platón offered a personal and practical view of his work with various brands, explaining how he manages to connect with his audience and create authentic and engaging content that benefits both the brands and his followers.
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