May 7th, 2018. Claudia Mesegué, Marketing Manager of the Beauty Cluster Barcelona, gave a presentation at the Tecno Campus of the Pompeu Fabra (UPF) on “Communication in Clusters”. The talk was attended by more than 30 students, from the ADE and Advertising degrees, who could learn the strategic value of B2B communication for the growth and consolidation of clusters and the processes of internationalization of companies.
BCB gives a presentation at the UPF
