Bangkok, November 6th, 2025. The Beauty Cluster took part this week in in-cosmetics Asia and Cosmex 2025, held in Bangkok (Thailand), with the presence of its General Manager, Adrià Martínez, reaffirming its commitment to the internationalisation and global collaboration of the Spanish beauty industry.
Within the framework of in-cosmetics Asia, the Beauty Cluster coordinated the Spanish Pavilion, which brought together five companies recognised for their innovation and export capacity: Dermaclaim, CHEMIR, Roka Furadada, Jover Scientech, and Plimon Global. This space served to showcase the excellence of the Spanish sector to leading international players in cosmetic ingredients, formulation, and technology.
In addition, the Beauty Cluster participated in the joint activity of the Global Cosmetics Cluster (GCC) at COSMEX 2025, where an international conference session was held focusing on the future of the beauty industry. Representing the cluster, Adrià Martínez, General Manager of the Beauty Cluster, delivered the lecture “Beauty Global Trends”, in which he analysed the three major forces transforming the sector:
- Personalisation and digitalisation, driven by artificial intelligence, augmented reality, and data usage to redefine the consumer experience.
- Sustainability and transparency, evolving from a trend to a fundamental requirement, with an emphasis on eco-design and circular economy.
- Well-being, inclusion, and new generations, expanding the concept of beauty toward health, self-expression, and belonging.
During his stay in Bangkok, Adrià Martínez also took part in the Asia International HEMP Expo & Forum (AIHEF 2025), invited by the TCOS Thai Cosmetic Cluster, strengthening cooperation ties between Europe and Asia around new developments in well-being, natural ingredients, and advanced cosmetics.
This joint participation reinforces the Beauty Cluster’s position as a strategic international connection platform and a benchmark in the promotion of talent, innovation, and competitiveness of the Spanish cosmetics industry in the main global markets.
