Wecolors was founded in 2010 by Albert Maymó and May Ogalla with a very clear idea: to make colour cosmetics accessible without compromising on quality. Our mission is to democratise beauty. We want anyone, regardless of their context, to be able to access extremely high-quality products at a fair price.
1.Name, position and company
Arturo Escartí, CEO at Wecolors.
2.Tell us about the company you work for. What is its story?
Wecolors was founded in 2010 by Albert Maymó and May Ogalla with a very clear idea: to make colour cosmetics accessible without compromising on quality. From the very beginning, we have focused on the development, manufacturing and commercialisation of makeup, but always with an ambition that goes beyond the product.
Our mission is to democratise beauty. We want anyone, regardless of their context, to be able to access extremely high-quality products at a fair price. And we do this by combining two pillars that, for us, are non-negotiable: constant innovation and excellence in every detail.
In the end, it is not just about makeup. It is about generating excitement, about creating something that connects with people.
3.What does your day-to-day work at the company involve?
My day-to-day work is intense, very dynamic, and that is precisely what I am passionate about. I am very involved in the entire process: from product development to manufacturing, including the relationship with the client.
I need to have a global vision of what is happening, but also go down into the details when necessary. Because that is where strategic decisions are really built.
My main goal —and also my driving force— is to grow the company and lead it to become a global benchmark in the cosmetics sector. And that requires being very present, very connected to the business and to the people.
4.Going back to you. How did you land in the beauty sector?
My background is technical, but I have always had a strong curiosity to understand how organisations work and how solid projects are built. That is why I have chosen a very cross-disciplinary education.
I came from the transport sector in Valencia, and when the opportunity arose to come to Barcelona and join this project, I decided to go for it. It was a brave decision, but also a very natural one.
And today I can say that I am completely hooked on this sector. It is a very lively, very creative world, but also a very demanding one. And that combination is hard to find.
5.Speaking of “beauty”, how would you define it?
For me, beauty has stopped being a standard and has become a form of expression.
We no longer talk about perfection, but about identity. About how each person decides to show themselves to the world, how they feel about themselves. Beauty is a tool to reinforce that identity, to communicate who you are without the need for words.
And from our side, being able to create products that accompany that process, that generate excitement and a real connection with people… is, without a doubt, one of the most powerful things about this sector.
6.Any hobby, superpower or hidden passion you would like to share?
I am a very restless person. I need to be in movement, to learn, to explore new things… Challenges and stepping out of my comfort zone really motivate me.
On a personal level, I love skiing —it is one of those moments when I truly disconnect— and, of course, spending time with friends and family, which in the end is what keeps you balanced.
And if there is something that defines me, it is that I rarely say no to a new experience or to a trip. I truly believe in living intensely.
7.What is the last book you read or film you watched?
I have read Management Humanista, by Xavier Marcet. It is a book that really resonated with me.
It talks about leading by putting people at the centre, but without confusing that with a lack of demands. And that is something I deeply believe in: you can —and should— aim for results, but never at the expense of people.
For me, true leadership lies in finding that balance: demand with humanity.
8.Business is based on…
For me, business is built on two fundamental pillars: trust and excitement.
Trust in the project, in the team, in the relationships you build with clients and shareholders. And a constant excitement to create something that makes sense in the long term.
I try to make transparency the foundation of all our relationships. And, at the same time, maintain a culture of continuous improvement, of healthy nonconformism. Because in the end, moving forward every day, even just a little, is what makes the difference.
