We interview Eva Banzo, Digital and Offline Strategy Development at IFC TEAM.
A company specialized in industrial automation that combines over 25 years of technical expertise with an innovative and flexible vision. IFC TEAM supports companies in optimizing their production processes through intelligent solutions, delivering efficiency, quality and reliability to demanding sectors such as cosmetics and beauty.
Name, position and company
Eva Banzo, Digital and Offline Strategy Development at IFC TEAM
Tell us about the company you work for. What is its story?
IFC TEAM is made up of a team of professionals with complementary backgrounds, allowing us to address industrial automation challenges from a comprehensive, results-driven perspective.
The company brings together professionals with more than 25 years of accumulated experience in the automation sector. Over the years, we have combined technical expertise with an open, flexible mindset in constant evolution. Curiosity has been—and continues to be—the driving force behind our ability to develop innovative solutions tailored to real industrial needs.
Since our beginnings, we have worked with the aim of contributing to industrial development through intelligent automation, integrating technology, engineering and creativity. Our experience has enabled us to collaborate with companies across different sectors, including cosmetics and beauty, where quality and efficiency standards are particularly demanding.
What does your day-to-day role involve?
On a daily basis, I combine strategy, creativity and technology to build coherent brand experiences. I manage digital and offline marketing planning as well as budgets, ensuring efficient, results-oriented execution.
I particularly value applying this work in an environment such as cosmetics and beauty, where demands for quality, precision and aesthetics are especially high. These challenges drive me to maintain an innovative vision, focused on efficiency while never losing sight of customer experience and brand coherence.
What is your key differentiating value?
In the market for outsourced services and engineering projects, the most valuable and efficient solutions arise from listening to client needs and understanding the complex challenges behind them. Only then is it possible to deliver truly advanced and creative solutions that integrate concepts such as accelerated time to market, quality and reliability assurance, increased productivity and, ultimately, improved profitability.
What challenges do you foresee in the coming years?
At IFC TEAM, one of the main challenges we foresee is continuing to adapt to an increasingly digital, demanding and sustainability-driven industrial environment. Automation is no longer just about efficiency, but about intelligent data integration, traceability, production flexibility and reducing environmental impact.
In the cosmetics sector in particular, we face the challenge of responding to ever-shorter innovation cycles, increasing product personalization and the need to maintain high quality standards without sacrificing agility. This requires developing more modular, scalable and connected automation solutions capable of integrating seamlessly into existing environments.
Another major challenge is talent management and continuous training. Digital transformation demands new skills, and to remain competitive we must invest in multidisciplinary teams, continuous learning and attracting new technical profiles, especially in areas such as robotics and artificial intelligence.
What does being part of the Beauty Cluster bring to you as an organization and as a professional?
We see it as a great opportunity. Being part of the Beauty Cluster allows us to create synergies, better understand the specific needs of the cosmetics sector and develop solutions tailored to its particularities—from automating production lines to designing more sustainable and efficient control systems that add real value to the production chain.
Back to you. How did you enter the beauty sector?
Although my professional background is closely linked to business strategy and technology, my connection to the beauty world is much more personal. From a very young age, I have been fascinated by cosmetics and personal care.
Therefore, when IFC TEAM began collaborating with cosmetics companies and I had the opportunity to apply my business strategy expertise in a sector I value so highly on a personal level, it became a very rewarding experience. I am especially motivated by contributing to a sector that promotes wellbeing, personal care and constant innovation.
Speaking of ‘beauty’, how would you define it?
Beauty is a very personal concept; it can be found in many things and in many different ways.
For me, beauty lies in the natural, the simple, in what reflects who we are without filters, and also in what conveys emotion and makes me feel something.
Any hobby, superpower or hidden passion you’d like to share?
For me, self-care is an essential part of personal wellbeing. Skincare is not just a routine, but a moment of connection with myself. That’s why I follow a complete facial ritual every day, helping me start and end the day with calm and balance.
I started at a very young age using day and night cream. Over time, I have deepened my skincare routine: proper cleansing, toner, serum, night cream, eye contour… and recently I have also incorporated facial massages, which, beyond their aesthetic benefits, help me relax.
What is the last book you read or movie you watched?
One of the last films I rewatched because I love it is Memoirs of a Geisha. The film shows how makeup rituals, kimono selection, hairstyles and even the way of walking or serving tea form part of an aesthetic language. This level of care reminds us that in the beauty industry it’s not just about “looking good”, but about creating experiences, conveying emotions and reflecting identity.
