We interview Fermín San Martín, Head of Business Development at Clinipro – Coolifting.
With more than 30 years of experience, Clinipro is a benchmark in the development of medical-aesthetic technology focused on innovation, effectiveness and professional support. We speak with Fermín San Martín, Head of Business Development at Clinipro – Coolifting, to discover how technology and strategic vision drive professional beauty.
Name, position and company
Fermín San Martín – Head of Business Development – Clinipro – Coolifting
Tell us about the company you work for. What is its story?
Clinipro, a manufacturer of medical-aesthetic equipment, was founded in 1992, over 30 years ago, by Mr. Philippe Plan with a very clear mission: to bring effective, safe and profitable technological solutions to health and beauty professionals. Over the years, we have developed different technologies, new methodologies and an increasingly customer- and training-focused approach. Today, we continue to grow with the same mission: helping our partners stand out in such a competitive sector as professional beauty.
What does your day-to-day work involve?
As Head of Business Development, my daily work combines strategy, business development and constant dialogue with stakeholders. I analyze market opportunities, build partnerships and support our teams to deliver the best possible response to market needs. A key part of my role is anticipating trends in order to make concrete decisions that drive the company’s growth.
What is your key differentiating value?
As manufacturers, we develop our own technologies, making our solutions unique and enabling continuous support. This also allows us to provide excellent customer service. Our approach combines technical rigor, commercial vision and a strong commitment to user success. We move forward together with our partners, because if they don’t succeed, neither do we. This philosophy places professionals at the center of everything we do.
What challenges do you foresee in the coming years?
The main challenge is remaining at the forefront of innovation in an environment where technological cycles are increasingly short. At the same time, we must continue to respond to the needs of a society and consumer that are increasingly fast-paced and demanding. We need to adapt to users who seek greater personalization, better results and more refined experiences. We must also continue to professionalize the sector and raise quality standards.
Coming back to you. How did you enter the beauty sector?
Like many others, almost by chance. Honestly, I had never planned to work in this sector. I came across this opportunity and was attracted by the unique combination of wellness, innovation and business. When I discovered the real impact aesthetic technology can have on people’s confidence and well-being, I was hooked—it was a field where I could contribute a lot… and grow a lot as well. That was 14 years ago.
Speaking of ‘beauty’, how would you define it?
For me, beauty is the balance between personality, well-being and aesthetics. I don’t see it as perfection or an obsession with appearance, but as authenticity: when someone feels good about themselves, it naturally shows. That natural beauty is, to me, true beauty. Aesthetic technology, when used properly, is the tool to achieve it.
Any hobby, superpower or hidden passion you’d like to share?
In a society where everyone wants to stand out, I believe—though it may sound counterintuitive—that my superpower is being a normal, down-to-earth person. Being normal is increasingly rare and undervalued. As for hobbies: I love sports (both practicing and watching), reading, traveling, cinema, gastronomy and spending time with family and friends.
What’s the last book you’ve read or movie you’ve watched?
The Mirror of Our Sorrows, the final book in The Children of Disaster trilogy by Pierre Lemaitre. Set in post-war France, it explores the aftermath of World War I through characters such as veterans Albert and Édouard, combining drama, adventure, dark humor and social criticism. Highly recommended—especially the first book in the saga, See You Up There.
Business is based on…
People and trust. On the trust that is built, the ability to listen, transparency and commitment. Technology and strategy matter, but relationships and credibility are ultimately the solid foundation for success.
