We spoke with Javier M. Floren, CEO of 3DforScience – Global Scientific Communications, a company that was founded with a rather simple idea: science should not be difficult to understand. In this interview, he shares how his company has built a model based on clean biotechnology, scientific validation, and tailored development, with the goal of generating innovative and sustainable solutions. Javier explains that his company was born with a clear mission: to make science more comprehensible, not just by visualizing it, but by communicating it in a way that is accessible to both professionals and patients. In the current context, where information saturation is an increasing concern, their approach focuses on raising the standard of scientific communication, so that it becomes an experience that connects with the audience in a deep and memorable way.
1. Name, title, and company
Javier M. Floren, CEO of 3DforScience – Global Scientific Communications.
2. Tell us about the company you work for. What is its history?
3DforScience was born with a pretty simple idea: science shouldn’t be hard to understand.
We started over a decade ago exploring how 3D visualization could help better explain complex concepts, especially in health. But over time we realized something more important: it’s not just about making science visible, but about making it understandable for those who truly need it.
Because, in the end, improving the lives of patients doesn’t just depend on discovering new drugs, but also on how they are communicated. On how a mechanism of action is understood, on how a doctor interprets evidence, or how a patient connects with their treatment.
That’s where we saw a clear opportunity.
Research and development generate enormous value, but often that value gets lost in the way it’s communicated.
Today, we work with pharmaceutical and life sciences companies around the world helping them close that gap: transforming complex data into visual, clear, and memorable stories that truly reach society.
And now, with the arrival of AI and immersive environments, we’re entering a new phase where scientific communication is no longer just something that is understood… but something that can be experienced.
3. What does your day-to-day at the company involve?
My day-to-day is quite hybrid, but if I had to summarize it, I’d say it’s very focused on two things: building valuable relationships and thinking about how to scale what we do.
On one hand, I spend a lot of time building real partnerships. Not so much transactional relationships, but collaborations where both sides grow. In the end, we work in a sector where trust and mutual understanding make the difference, and that’s not built quickly.
On the other hand, I’m very focused on how we take the company to new horizons. Right now we’re working in over 25 countries, and the challenge is to keep expanding that presence without losing the quality or essence of what we do. It’s not just about being in more places, it’s about doing it well.
There’s also an important part of exploration: creating new business lines, developing solutions that respond to what’s coming, not just what already exists, and ensuring we’re always close to new technologies and trends. AI, immersive environments, new ways of interaction… all of this is redefining how science is communicated.
And then there’s something that’s not always visible: thinking. Stopping to understand where this is all going and what role we want to play in it.
4. What is the unique value you offer?
If I had to summarize it, I’d say three things:
First, we think in terms of understanding, not delivery. We don’t make “materials,” we help something be understood and have an impact.
Second, we use visuals as a language, not as decoration. The difference is huge.
And third, we work very closely with our clients. Not as a supplier, but as a partner. We get into the problem with them and look for the best feasible solution.
5. What challenges do you think you’ll face in the coming years?
I think the biggest challenge isn’t technological, it’s contextual.
We live in a time of total saturation. There’s more content than ever, more channels, more impacts… and everything competes for seconds of attention. We’re in a kind of information intoxication where it’s very difficult to differentiate the relevant from the superficial.
And that has a clear consequence: the audience is tired, distracted, and in many cases, disconnected.
This is compounded by another problem that particularly concerns me: the lack of rigor. More and more content is being generated without a solid background, without real verification, without research work behind it. And when we’re talking about science or health, that’s no small matter.
So, the challenge is twofold.
On one hand, standing out amidst the noise, but without falling into empty simplification or entertainment without content.
And on the other, raising the standard. Putting the focus back on quality, rigor, and building messages that truly add value.
In our case, there’s also the challenge of integrating new technologies like AI or immersive environments without losing that balance. Technology can amplify a lot, but it can also amplify the noise if not used correctly.
In the end, our role is pretty clear: helping to filter, shape, and make comprehensible what really matters.
Because it’s not about communicating more.
It’s about communicating better.
6. What does being part of the Beauty Cluster as an entity offer you and you as a professional?
For us, being part of the Beauty Cluster is above all an opportunity for continuous learning.
We’re in a fast-moving sector, where trends change constantly, and where it’s easy to fall behind if you’re not connected to what’s going on. The cluster keeps you close to that reality.
It allows us to learn from other professionals who are facing similar challenges from different perspectives—brand, product, regulation, communication—and that’s very enriching. Many times it’s not about finding answers, but about asking better questions.
I also think it offers something very valuable: a personal relationship ecosystem. Not just networking, but real connections with people you can share with, collaborate with, and build things together.
In the end, that’s where interesting things happen. In the conversations, in the ideas that come up without looking for them, in the synergies that appear when there’s trust.
And for us, who work in scientific communication, being close to that pulse of the sector is key to continue evolving and adding real value.
7. Back to you. How did you land in the beauty sector?
In reality, I come from the business and scientific communication world.
My entry into the beauty sector was quite natural, because in the end, we’re talking about the same thing: biology, skin, mechanisms… but told differently.
But in my case, there’s something more personal. I’ve always been interested in personal care, and for years I’ve closely followed the cosmetic industry. And there was something that caught my attention: many times, the discourse was much more centered on marketing than on the real science behind the product.
And I think there’s a problem there… but also a huge opportunity.
Because cosmetics shouldn’t be just perception or promise. It should have a solid scientific foundation, clear evidence supporting what’s being communicated. And when that exists—which it often does—it’s not always valued as it should be.
That’s where we saw we could offer something different.
Helping brands explain that science better, give it weight, make it visible and understandable. Because many times, with traditional formats—the typical ad, the typical commercial material—it’s very difficult to convey the complexity and real value of a product.
And without that part, all that differentiation is lost.
For us, the challenge is precisely that: helping science not to be sidelined, but to become the center of the conversation.
8. Speaking of ‘beauty’, how would you define it?
For me, beauty is the combination of health and confidence.
It’s something deeply subjective, but always based on a real foundation: feeling good with your skin, with your body, and with how you perceive yourself.
When something takes care of your health and, at the same time, strengthens your confidence, that’s where beauty appears.
It’s not perfection, it’s coherence between how you are and how you feel.
9. Any hobby, superpower, or hidden passion you’d like to share?I’m quite addicted to intensity.
I like to feel alive, whether climbing a mountain, kite surfing, or getting into a sports car circuit. These are moments when everything simplifies, and you’re completely present.
Also, I’m becoming more and more interested in the other side: stopping, reflecting, gaining perspective. That’s why I’ve been reading a lot about stoicism and mindfulness lately.
I think there’s an interesting balance there.
On one hand, small doses of adrenaline that remind you that you’re alive.
And on the other, the practice of gratitude, not taking what we have for granted.
Because in the end, life is a gift… even though sometimes we forget that.
10. What’s the last book you read or movie you watched?
Lately, I’ve been quite focused on readings that help me gain more perspective.
The last books have been The Little Book of Stoicism by Jonas Salzgeber, and Your Success is Inevitable by Maite Issa.
Both, in their own way, make you reflect on how to approach life, how to manage what depends on you, and how to maintain clarity amidst the noise.
11. Business is based on…
Trust.
And trust isn’t built with presentations, but with consistency.
By doing the work well, over and over again.
And by being clear, even when the easy thing would be to complicate it.
