We interview Sara Uribe, Account Executive at Devera.
Devera is a startup redefining how natural cosmetics and personal care brands understand and manage their environmental impact. Through technology and a practical approach to sustainability, it supports brands at a key moment of transformation in the sector.
Name, position and company
I’m Sara Uribe, Account Executive at Devera.
Tell us about the company you work for. What is its story?
At Devera, we help natural cosmetics and personal care brands measure their environmental impact in a clear, fast and affordable way. We were born to democratize Life Cycle Assessment (LCA), a process that is usually technical, slow and costly, and turn it into an accessible and actionable tool. Our engine combines AI with ISO methodology to calculate the carbon footprint per product and deliver reports and indicators ready for transparent communication and regulatory compliance.
What does your day-to-day work involve?
I’m in constant contact with brands looking to measure and improve their impact. From initial calls to closing deals and coordinating with our team, my day-to-day work is a balance between active listening, understanding real challenges and proposing solutions that create value—without greenwashing.
What is your key differentiating value?
We are the bridge between real sustainability and the need to communicate without falling into greenwashing. What sets us apart is convenience, speed, pricing and our ability to adapt to the specific needs of the beauty sector. We don’t sell a complex platform or traditional consultancy: we offer an agile service with concrete, visual and actionable deliverables that comply with ISO standards and enable data-driven decisions.
What challenges do you think you will face in the coming years?
The challenge is to support brands in a context where both consumers and regulations are increasingly demanding, without complicating their processes or exhausting already limited resources.
We aim to educate the market, break myths and show that measuring impact is not just an obligation, but an opportunity to innovate, differentiate and better connect with a more informed consumer.
What does being part of the Beauty Cluster bring to you as a company and to you personally?
As a company, it allows us to stay close to the real pulse of the sector, understand its needs and contribute from what we do best: translating sustainability into concrete actions. On a personal level, although we have just joined, we seek to build networks, learn from other experiences and contribute a fresh and committed perspective toward a more conscious, sustainable and regenerative beauty industry.
Back to you. How did you enter the beauty sector?
It was very organic. I’ve always been fascinated by the connection between skin, hormonal health and nature. With Devera, my commercial profile, experience in sustainability and love for conscious beauty aligned perfectly.
Speaking of ‘beauty’, how would you define it?
For me, it’s about caring for what is original, in an authentic and natural way. Beauty is harmony, cultivated when there is coherence between what we think, what we do, what we consume and how we inhabit the world. It’s not about perfection, but about feeling comfortable in your own skin.
Any hobby, superpower or hidden passion you’d like to share?
I study clinical herbalism in my free time. I’m fascinated by how plants interact with our body and mind. I believe health—and beauty—start from within, and that nature is our greatest ally. We just need to learn how to use it to our advantage.
What’s the last book you read or movie you watched?
The last book I read was Regenerative Business by Samantha Garcia. I loved it because it proposes building businesses around life, connection and collective wellbeing rather than purely extractive logic. It’s very inspiring and highly applicable for those of us working in sustainability.
Business is based on…
Trust. Without it, there’s no sale, no brand, no impact. And to build trust, you need to be transparent, consistent and genuine. The rest can be learned.
