We interview Gemma Gasa, Business Development, Regulatory & Quality Manager, at the GORCAM OWN BRANDS division
As part of Gorcam Exports SL, GORCAM OWN BRANDS was created to drive the development of cosmetic brands with personality and international ambition. The division is committed to quality, consistency and sustainability, with the aim of building solid proposals that connect with an increasingly demanding and conscious consumer.
Name, position and company
Gemma Gasa – Business Development, Regulatory & Quality Manager, at the GORCAM OWN BRANDS division
Tell us about the company you work for. What is its story?
GORCAM OWN BRANDS is the youngest division of a company with a solid track record in the beauty sector: Gorcam Exports SL. This division was born almost two years ago with a very clear objective: to develop and launch proprietary cosmetic and fragrance brands with identity and purpose.
Our mission as a division is to create cosmetic brands that connect with people through authenticity, offering high-quality products, well-formulated and with a carefully designed user experience from start to finish. We are committed to accessible and honest beauty, aligned with the values of today’s consumer.
Our vision is to position ourselves as a benchmark in the development of proprietary brands within the beauty sector, providing innovation, sensitivity and technical rigor at every stage of the process. We want to build long-lasting brands that not only follow trends but also create real connections with consumers.
Our goals focus on consolidating our brands in the international market, strengthening strategic alliances, maintaining high quality standards in every launch, and continuing to grow sustainably without losing our essence as a close, agile and committed company.
We firmly believe in focusing our efforts on creating proposals with their own identity, with soul, and with a perceived quality that exceeds consumer expectations. We are committed to honest products, well-formulated and with an integral approach, from technical conception to user experience.
This commitment is born from deep knowledge of the sector and the will to bring to market products that respond to new consumer demands: more demanding, more informed and more conscious.
We firmly believe in the value of building solid brands from within, with an honest, distinctive proposal aligned with current beauty trends.
What does your day-to-day work in the company involve?
My day-to-day is full of variety and stimulating challenges, so we could say it’s a very transversal role. No two days are alike.
From the strategic definition of our brands and products, to monitoring formulations, packaging design or coordination with suppliers. Therefore, I combine business development, regulatory management and quality management functions. From the initial phase we seek for all areas involved in the lifecycle of a new product to be interconnected: from product development itself, to regulatory compliance and commercial strategy.
We devote a lot of time to market analysis, to identify trends and new growth opportunities. As a young structure, every decision counts, which makes the work dynamic and enriching.
In some way, the essence of our work lies in connecting ideas with real solutions, always with a creative and problem-solving mindset.
It’s in our company’s DNA to leverage the skills and abilities of all our members. I am passionate about working in a team, accompanying processes and contributing both strategic and operational vision, while listening to new approaches and perspectives. Quality management is part of my professional essence, allowing me to address projects with a very structured perspective but also one oriented towards delivering real value.
This approach allows me to live each day with purpose, combining strategic vision with execution closely connected to the real needs of consumers and the team.
What differentiating value do you bring?
Our differentiating value lies in the integral vision of the brand: we don’t just develop products, but combine technical expertise, regulatory knowledge, consumer sensitivity and our clear commitment to building proprietary brands. This allows us to deliver very refined products, with personality and consistency from start to finish. We strive for real quality —not only in the formulation but in all details surrounding the product— and pay great attention to ensuring coherence between who we are, what we offer and how we communicate it.
In addition, knowledge of the market through the company’s other divisions allows the Own Brands division to innovate with authenticity and solid grounding, but with the commitment required to carve out a space in the market.
We are characterized by not improvising: we invest time and resources in understanding every detail, from the formula to the packaging, including the narrative behind it. We aim to position ourselves as a skilled division, rigorous and with long-term vocation, since our main goal is to endure over time.
And we do all this with a collaborative approach, where every team member contributes value from their expertise. We work with conviction, but also with sensitivity: listening, contrasting and refining every decision so that the final result speaks honestly and strongly to the consumer.
What challenges do you think you will face in the coming years?
The main challenge is to consolidate our brands in a very competitive and changing market and to continue creating brands that connect with increasingly informed, demanding and diverse consumers. Nowadays it is not enough to have a good product: you must connect emotionally with the consumer, provide added value and be coherent with values of sustainability, innovation and transparency. Another challenge —and also a motivation— is to keep growing without losing our essence as a company.
Operationally, we would like to enhance agility without losing quality control. Increasingly, efficiently managing the supply chain in a global and changing context, adapting to changes and regulatory differences across countries, will also be important challenges.
It will also be key to integrate digital tools and market intelligence to anticipate trends, automate processes and further personalize the consumer proposition.
What does being part of the Beauty Cluster bring to your company and to you as a professional?
Being part of the Beauty Cluster allows us to integrate into an ecosystem of knowledge, collaboration and shared vision. It is a way to stay connected with what is happening in the sector, to anticipate trends and to generate synergies with other players in the value chain.
On a personal level, it means a continuous growth opportunity, exchanging with very diverse professionals and enriching myself both technically and humanly. I like the idea of contributing, learning and adding value within a community with shared values, because I firmly believe that every company and every product or service has its space in the market and a target audience.
Turning back to you. How did you land in the beauty sector?
I entered the world of beauty in a very natural way, almost without looking for it, but at a time when my desire to contribute and keep growing professionally allowed me to land in a sector that brings together everything I am passionate about. I hold a degree in Chemistry, and after many years leading Quality and R&D departments in different industries and sectors, the beauty industry knocked on my door. I cannot help but feel drawn to the world of cosmetics, as it combines science, innovation, regulation, and emotion. It is not only about efficacy, but also about sensations, perception, and connecting with people.
GORCAM OWN BRANDS has given me the opportunity to apply all my technical and strategic background in a sector where every detail matters, and where quality is not just another requirement, but a brand promise.
Speaking of ‘beauty’, how would you define it?
It is difficult to answer this question. Surely, if you asked me again in a few days, I would respond differently. But one thing I am sure of is that, for me, beauty is balance and authenticity. It is not something fixed or superficial, and it deeply depends on the eyes, feelings and experiences of the one who perceives it.
Authentic beauty is born from within and expressed freely, without the need to fit molds. And yet, we live in an era where, paradoxically, many people feel trapped by artificial beauty standards, created by filters, digital retouching and standards that are not only unattainable but also unreal. This generates frustration, pressure and disconnection with oneself.
I believe that beauty should be synonymous with personal expression, identity, difference, truth. And I think those of us who are part of the beauty value chain have the responsibility —and also the privilege— to accompany that change. Our products should enhance the authenticity of each person, strengthen their confidence and self-esteem, and not reinforce a uniform and exclusionary ideal.
From our position in the sector, we should not sell empty promises, but contribute with real, honest and coherent solutions that respect individuality and empower the consumer. Because beauty is no longer just aesthetics: it is also health, well-being and awareness.
And most importantly: beauty should never be imposed, but should invite each person to show themselves as they truly are.
Any hobby, superpower or hidden passion you would like to share?
I am passionate about sports and especially mountaineering. For me, it is a way of connecting with myself and strengthening the mind. It is not only about physical endurance, but about maintaining focus, discipline and motivation in moments of difficulty.
In 2019 I completed an Ironman, which was one of the most demanding personal challenges I have ever experienced. I don’t share it out of vanity, but because it symbolizes a lot of how I understand life and work: with perseverance, effort and a great dose of resilience. That challenge taught me a lot about managing sustained effort, the importance of preparation and the power of focus, qualities I try to bring into my professional day-to-day as well.
What is the last book you read or movie you watched?
Although I love reading and writing, I admit that I am going through a period with little time for this hobby. Lately I read many scientific articles, as I enjoy soaking up knowledge, continuing to learn and being constantly surprised.
Even so, one of the last books I read and that has now come to mind is “The Housemaid” by Freida McFadden. A psychological thriller that grips you from the first page and raises uncomfortable questions about identity, secrets and the need for redemption. The protagonist, Millie, moves between others’ privileges and her own scars, and everything turns into a tense game of power, manipulation and survival. It captivated me because beyond suspense, it touches on themes such as social inequality, the judgments we make about others, and the limits we may go to in order to change our destiny.
This type of story reminds me of the importance of looking beyond appearances, also in the professional field, where each brand and each project has layers and contexts that deserve to be understood in depth.
Business is based on…
…people. On trust, active listening and mutual commitment. No matter how many processes or tools we have, in the end everything is built on solid relationships, honest communication and a shared vision. And if there is one thing I have learned over the years, it is that motivated, cared-for and aligned people make any project grow. Because in the end, behind every innovation, every formula or every strategy, there is always a person with a purpose. And that is what truly drives change.
