November 29th, 2018. The Beauty Cluster Barcelona has held the session “Corporate Communications B2B: on and offline”, with the aim of explaining the main characteristics of this type of communication and how to apply it to create a strategy in accordance with the business objectives.

The day began with the intervention of Mariam Khan, PR & Marcomms of Quadpack, who explained how a BCB communication plan is structured offline according to the strategy of each company, as well as explaining several success stories.

Attendees could also learn from  José Castillo, Marketing & Communication of the Beauty Cluster Barcelona, how to plan an online corporate strategy and how to apply work methodologies such as inbound markerting to attract traffic and get highly qualified leads for the database of the companies.

The session was attended by 20 professionals from the beauty sector, who at the end of the day were able to share conclusions and answer questions.