March 20, 2018. Celebrated workshop organized by Aktiva Design and Beauty Cluster Barcelona in which 30 professionals from the cosmetics sector participated. Camil Castellà from Aktiva Design, has deciphered the secrets of a successful design and how each part of the process of creating and marketing a brand has a direct impact on the consumer. During the workshop we have seen the possibilities for its final implementation in each of the stages through practical examples: from the concept development, the creation of the universe, to its application in the Packaging.