BEAUTY VISUAL MERCHANDISING COURSE

Barcelona, ​​March 4th, 2019. The Beauty Business School held its “Specialization Course in Beauty Visual Merchandising” on February 8 in Barcelona and on March 1 in Valencia.

The purpose of the training was to explain the main concepts and strategies of the Customer Journey related to the point of sale, the product and the space. In addition to making known what technological components can help us at the point of sale, generating engagement with the target and getting brand fans. And, finally, to raise awareness of the importance of the techniques that allow to strategically manage the brand (Branding) and the emotions that it transmits to the target and potential publics.

This first course organized by the Beauty Business School (BBS) was attended by more than 60 students of professional profiles related to marketing, commercial delegates, product managers, window dressers and visual merchandisers. After the session all the registered ones have obtained a diploma accrediting attendance granted by the Beauty Business School and the Beauty Cluster Barcelona.