VMV Cosmetic Group is a Spanish family business, leader in the creation, production and distribution of cosmetic products. The group also boasts divisions covering salon furniture and appliances, wigs and extensions, aerosols, mold manufacture, injection of plastics such as bottles and caps, as well as a division dedicated to aerosols.
The group sells its products on 5 continents through its own branch network and has more than 1.500 employees.
Salerm Cosmetics is a benchmark brand within the professional hairdressing and makeup sector; Alea, azAlea and MySalon market cosmetic products designed for home use; Salón Selección designs and produces hairdressing salon furniture and appliances; Lendan produces and distributes professional hairdressing and beauty products; Marvi offers extensions and wigs; VICO is the company which manufactures plastic packaging and molds; and Laboratorios Cosméticos Lamarvi is the Group’s neurological center.
The production complexity of hair care products makes a high degree of technical specialization a must, as well as strong investment in R&D with VMV Cosmetic Group’s own on-site laboratories, located on 60.000m2 of industrial ground in Llissà de Vall (Barcelona), constantly investigating and creating new products.
Today Salerm Cosmetics, with 70 years’ experience, is one of the most important Spanish brands in the hairdressing sector. Present on five continents, it’s distributed through a network of 50 branches and has two manufacturing plants, one in Spain and a second in Venezuela.
It was the first company to launch a hair color cream with hair care properties. It boasts an extensive range of products from styling to hair care which cover the needs not only of the professional stylist, but also those of the salon customer.
This is what makes Salerm Cosmetics the professional brand for the most exacting customers.