REGISTRATION OPEN TO THE SECTOR
This event is part of Beauty Sustainability Week 2026, the meeting point where the beauty sector defines how to transition from stated sustainability to demonstrable sustainability.
📅Date: Wednesday, July 1, 2026
⏰ Time: 10:00 – 11:30
💻 Format: Live online webinar (Zoom)
💶 Price: Free of charge
👥 Open to the entire sector
About the activity
The session will explore how sustainability truly impacts beauty consumer behavior and brand value, analyzing the existing gap between declared expectations and actual purchasing decisions.
Throughout the webinar, we will address which dimensions of sustainability most influence brand preference and price perception. Additionally, we will analyze the keys to communicating with credibility and avoiding reputational risks, based on the analysis of real-world success and failure cases in today’s market.
🎯 Learning Objectives
- Analyze the gap between consumer intention and actual purchase of sustainable products.
- Identify the factors that drive preference and willingness to pay.
- Define strategies to communicate sustainability credibly and effectively.
- Mitigate reputational risk in marketing and communication campaigns.
- Learn from sector case studies analyzed by consumer insights experts.
👤 About the speakers
- Teresa de Ledesma | Marketing Director, Insights Division at Kantar.
- Cristina Pérez | Directora de Commerce & Innovation en Kantar
