Date: July 06 – 11:00 a.m. to 12:00 p.m.


Technical or commercial profiles interested in expanding their company to South Korea.


In this webinar co-hosted with Cosmetics Valley and Cube in, Alex Eunkyeong Yu will guide you through the intricacies of Korean culture. You will learnhow traditional Korea has shifted into a dynamic, innovative and entertainment driven society. As an experienced executive coach and organisational development consultant, Alex will focus on the cultural challenges and consumer behaviour European businesses need to be aware of to succeed in this market.

One example of a successful European business on the Korean market is MARTIDERM. Sylvain Gleizes, will give us a glance of what his company experienced while expanding to South Korea. He will share insights into how important it is to adapt the business model to the local market, select the appropriate sales channels and also what impact internationalisation can have on the innovation back home.


Alex Eunkyeong Yu | Executive coach and organizational development consultant a Itim International

Alex is an executive coach and organizational development consultant who focuses primarily on global leadership development, executive team development, culture change, intercultural management, emotional intelligence, and other subjects related to organizational effectiveness. She uses a wide range of modalities in her leadership development work, including her recent interest in neuroscience.

Consulting, coaching, and facilitating since 2004, she has worked with C-suite/senior-level executives across a wide range of sectors including consumer products, luxury, hospitality, financial services, pharmaceuticals, and IT.

Alex is an ICF Professional Certified Coach (PCC) and a Korean Facilitators Association Certified Professional Facilitator (CPF). She holds both a PhD and an MA in Human and Organizational Systems from Fielding Graduate University and an MBA in International Management from Thunderbird School of Global Management. She also has MA and BA in English Literature from Ewha Woman’s University in Seoul. She has lived and worked in the US and China, and is now based in Seoul, Korea.

Sylvain Gleizes | Chief Commercial & Marketing Officer en MartiDerm Group

After graduating from French Business School, he worked in different countries, over 20 years in the FMCG industry on iconic brands such as Heinz or Schweppes. He joined the cosmetic industry in 2019 to contribute to MartiDerm’s growth in its domestic and international markets.