REGISTRATION OPEN TO THE WHOLE SECTOR
🗓 Date: November 27, 2025
🕒 Time: 09:30 p.m. – 2:00 p.m.
📍 Location: Terra Veritas Barcelona, C/ Diputació, 239-247, Barcelona
💶 Price:
- Beauty Cluster Members: Free
- Non-Members: €150 + VAT
For the fourth consecutive year, Beauty Cluster and Beauty Business School are creating a day aimed at the leaders of our beauty industry.
This year, the day has as its leitmotiv: “Beauty on the Move: Organizations that Flow and Grow.”
In an increasingly complex business world, organizations that evolve with agility and awareness are the ones that make the difference. This event is designed for People/HR teams and CEOs/General Management in the cosmetics, perfumery and personal care sector that are looking to transform their management model.
Inspired by the idea of the company as a living organism, we will explore how to apply principles of self-management, integrality and evolutionary purpose to turn companies into flexible and adaptive ecosystems.
With the help of expert professionals, we will discover disruptive practices to build more human and resilient organizational cultures in the world of beauty.
Join us for a morning of inspiration and transformative learning that will culminate with a networking lunch to continue sharing ideas and experiences.
Tentative agenda:
- 9:30 – 9:45 – Accreditations
- 9:45 – 10:00 – Welcome Beauty Cluster and context l Melissa Torres, Talent, People & BBS Director at Beauty Cluster
- 10:00 – 10:15 – The transformation that begins and ends with the person l Camil Castellà, Founder of Aktiva Talent, Executive Coach & LEGO®️SERIOUS PLAY Facilitator
- 10:15 – 10:30 – Coffee break
- 10:30 – 10:50 – How to build more human and resilient organizational cultures l Ainhoa Fornós, Expert in Organizational Culture & Leadership, Global Human Resources Director at Co…
- 10:50 – 11:00 – Leading from the human side: inclusion and talent as drivers of change l Ingrid Rahola | Talent, Wellbeing, Culture & Inclusion Advisor at Eurofirms Foundation
- 11:00 – 11:20 – The evolutionary purpose as a driver of growth in the beauty sector l Puri Martínez, Organizational Transformation Consultant, Founder & CEO Sensalia Labs
- 11:20 – 12:00 – The evolutionary purpose as a driver of growth in the beauty sector l David del Rosario, Neuroscientist and Science Communicator, Director of INAB
- 12:00 – 12:40 – Purpose, technology and awareness: the story of a business transformation l Xavier Ginesta – President of the Humanitas Foundation
- 12:40 – 13:00 – The mirror leader: what they don’t know about themselves, they project onto their team l Álvaro Cárcel – Managing Partner at Saltor Talent
- 13:00 – 13:45 – Networking lunch

