OPEN REGISTRATION FOR THE ENTIRE SECTOR
- Training type: E-learning
- Platform: Course available on the new platform of the e-Beauty Business School
- Teaching hours: 7 hours
- Start (open access to materials): June 10, 2024
- Basic level
- Price: €260 / Members 20% discount
A course that will help you structure or strengthen your knowledge of market research applied to the beauty industry. Knowing what it is for, how it can help us and what to take into account when hiring this service is a must for every professional in the sector.
Goals
- What is it for and how can market research help us?
- How does market research work? Understand, broadly speaking, what their role is in marketing departments as support for decision making.
- What are the differences between qualitative techniques and quantitative techniques. When should I use each technique?
- Aspects to take into account when hiring market research.
- Introduce you to new research methodologies and how to collect data without having to ask.
Profiles
- Product Managers
- Marketing Specialists
- Digital commerce or E-commerce managers
- Market Analysts
- Sales managers
- CEOs and owners of small businesses or startups
Content
- Why is market research necessary?
- What is a marketing information system?
- How is market research integrated into the marketing process?
- Market research process
- New forms of market research
- Research from the company’s point of view
- Practical case: construction of a buyer persona
Teacher
Ramon Montanera – DATA STRATEGY DIRECTOR AT ELOGIA
10 years of experience in consulting in strategic projects (segmentation, positioning, baseline studies,) and tactical projects (concept and product test, packaging test (lineal impact), pre-post communication test,…). Accustomed to working for multinational companies in Europe and around the world, with a special focus on strategy, innovation, marketing and market research.
