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21 APR | Communicating sustainability with credibility: the new strategic challenge for cosmetic brands

REGISTRATION OPEN AND FREE FOR BEAUTY CLUSTER MEMBERS

đź“… Date: Tuesday, April 21, 2026
⏰ Time: 09:30h – 10:30h
📍 Location: MarimĂłn Abogados Offices – C. de Luchana, 23, 4th floor, ChamberĂ­, Madrid

Format 45’ Presentation + Breakfast networking

Sustainability has become a strategic pillar for cosmetic brands, but it is also an increasing focus of scrutiny by authorities, consumers, and competitors. In this business breakfast, the law firm MarimĂłn Abogados will analyze the regulatory framework and the criteria currently defining the line between legitimate communication and greenwashing.

Throughout this practical, business-oriented session, we will cover:

  • What constitutes greenwashing in the cosmetics sector and why the risks are rising.
  • Key regulatory requirements and European regulatory trends affecting environmental claims.
  • How to interpret and substantiate messages such as “natural,” “sustainable,” “eco,” “biodegradable,” or “climate neutral.”
  • Real-world cases and examples of sanctions or reputational conflicts.
  • Practical recommendations for marketing, regulatory, and brand management: how to validate messages before communicating them.

A session designed to help brands communicate with legal certainty, protect their reputation, and turn sustainability into a credible competitive advantage.