FREE AND EXCLUSIVE REGISTRATION FOR BCB MEMBERS
The objective of the talk is to learn about Smart packaging and its applications in cosmetics and perfumery.
Date: April 21, 2021 from 10:30 a.m. to 12:00 p.m.
TO WHOM IS IT AIMED AT?
Profiles, departments, professionals who can benefit from the content directly or indirectly.
CONTENTS
The Beauty Cluster and Essentra Packaging organize this talk to publicize the possibilities of Smart packaging in the cosmetics, perfumery and personal care sector. The conference will discuss the present and future of Smart packaging, the state of the art of different technologies, their applications throughout the value chain of the beauty sector and a business case from the conceptualization of the product.
In the current era of digitization in which the sector is related to a hyper-informed and omnichannel consumer, smart packaging is presented as a unique opportunity to optimize the entire product value chain and the exchange of information between the consumer and the brand.
PROGRAM OF THE TALK
- Nicole Pierola | International Markets Manager at Beauty Cluster
- Situation and perspective of the world of cosmetic packaging market
- Leire Eraso | Marketing Coordinator at Essentra Packaging
- Main technologies and their applications in the beauty sector
- Carlos Muñiz | Key Account Manager en Essentra Packaging
- Success stories
- Track & Trace
- Sustainability
- Success stories
