OPEN REGISTRATION FOR THE ENTIRE SECTOR
In a context marked by changing purchasing habits, the transformation of the point of sale and the need to better connect with an increasingly demanding consumer, the Beauty Retail Forum is conceived as a space for strategic reflection and applied knowledge, aimed at brands, distributors and marketing and retail teams.
🗓 Date: April 22, 2026
👥 Format: In-person
📍 Location: Madrid
🕒 Schedule: from 9:30 a.m. to 2:00 p.m.
(Accreditations from 9:00 a.m.)
CONTENTS
The event will address the main challenges and opportunities in beauty retail, focusing on:
- The evolution of the consumer and new expectations
- New retail formats and shopping experiences
- Integration between physical and digital channels
- Trends redefining the beauty point of sale
The programme will feature a keynote presentation by Laureano Turienzo, a leading expert in retail analysis and strategy, who will provide a global perspective on where commerce is heading and how beauty brands must adapt.
In addition, the Beauty Retail Forum will combine presentations and round tables with networking spaces, encouraging knowledge sharing and connections between ecosystem professionals. The full programme will be available soon.
REGISTRATION
- Beauty Cluster Members: Free
- Non-members: €250 + VAT
TARGET AUDIENCE
- Cosmetics, perfumery and personal care brands
- Distributors and retailers
- Marketing, trade marketing and retail teams
- Professionals with strategic and commercial responsibility
A one-day event designed for those who want to understand the present and anticipate the future of beauty retail.
