REGISTRATION OPEN TO THE SECTOR
This event is part of Barcelona Olfaction Week 2026, the perfume week dedicated to bringing fragrance culture and science closer to the public, while creating strategic meeting points for the perfumery industry.
📅Date: Friday, May 22, 2026
🕒 Time: 10:00 – 11:30
📍 Venue: Beauty Cluster Offices (C/ València 243, 2-3, 08007 Barcelona)
🎤 Language: Spanish
👥 Capacity: Limited to 18 attendees
💶 Price:
- Members: Free of charge
- Non-members: 100€ + VAT
✍️Registration: Professional activity. Only business domains will be accepted.
About the activity
Before smelling a perfume, consumers have already made several decisions. The name, the object, the visual language, and the brand universe build an expectation that shapes the olfactory experience even before the first contact.
This workshop proposes a reflection on design and branding applied to perfumery, exploring how storytelling is not merely decorative, but a system of coherent decisions that helps connect the fragrance, the object, and the brand.
🎯 Workshop Objectives
- Analyze how the expectation of a fragrance is built before it is even smelled.
- Understand storytelling as a system applied to design, packaging, and brand identity.
- Identify common mistakes in perfume brand narratives.
- Gain practical experience in how clear decisions generate consistency and value.
👤 About the speaker
Francesc Morata, Founder and Creative Director of Noreste. A creative studio specializing in packaging, identity, and art direction for high-end perfumery and cosmetics.
