REGISTRATION OPEN FOR BEAUTY CLUSTER MEMBERS
📅 Date: Monday, February 24, 2025
📍 Place: Barcelona
⏰ Schedule: From 10:00 a.m. to 5:00 p.m.
Make your commercial success a competitive advantage!
The key to standing out as a Key Account Manager is not only in closing sales, but in building strategic relationships that last. Learn to turn data into decisions, challenges into opportunities, and clients into strategic allies.
Objective:
- Design personalized commercial strategies: Learn to structure and execute strategic plans adapted to the needs and dynamics of large accounts in the beauty sector.
- Develop advanced negotiation skills: Successfully identify and address common objections such as price, margins, and exclusivity, reaching agreements that benefit both parties.
- Turn data into competitive advantages: Discover how to collect, analyze, and apply key insights to anticipate customer needs, optimize business relationships, and foster loyalty.
- Prioritize accounts strategically: Apply segmentation and analysis models to identify accounts with the greatest potential for growth and profitability, maximizing the impact of sales efforts.
- Strengthen long-term business relationships: Learn techniques to build trust, position value, and become an indispensable strategic ally for your key customers.
Profiles:
- Key Account Managers (KAMs) with experience in the beauty sector who seek to refine their strategic approach and advanced sales skills.
- Key account executives who manage high-impact customer relationships and want to implement more effective strategies to achieve their business objectives.
- Directors and sales managers who lead teams focused on large accounts and seek practical tools to optimize team performance and results.
- Evolving sales professionals who want to move from tactical management to strategic management in their business relationships.
Trainer:
Mónica Mendoza, 𝗧𝗢𝗣 𝟭𝟬𝟬 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗛𝗲𝗮𝗱𝘀 | International Speaker | Business & Motivational Training
🔗 More information: https://www.ebeautybusiness.school/course/formacion-comercial-avanzada-beauty-kam
