FREE REGISTRATION – EXCLUSIVE FOR BEAUTY CLUSTER MEMBERS
📅 Date: Tuesday, March 17, 2026
📍 Location: Online (Zoom: https://us02web.zoom.us/j/83157349919)
⏰ Time: From 10:00h to 11:00h
The Beauty Cluster’s Top Rising Trends is a proprietary strategic analysis format that combines trend detection with the identification of growth opportunities in specific categories within the beauty sector.
In this new edition, Top Rising Trends: Colors, we focus on color as a strategic lever in cosmetics, analyzing its impact beyond aesthetics and its ability to generate value at product, formulation, positioning and communication levels.
The session offers an in-depth analysis of the use of color in cosmetics, covering:
- The psychology of color and its influence on perception, emotion and purchase decision
- The evolution of color products in both treatment cosmetics and skincare and decorative cosmetics
- The role of color in packaging, visual codes and brand building
- New narratives and uses of color that are redefining existing categories and opening up new market opportunities
As part of the practical approach of the format, ingredients and active principles that enable formulation with color will also be presented, helping companies to activate concrete proposals in each category, whether through the development of new products, the reformulation of existing portfolios or future innovation.
A Top Rising Trends designed to connect market, consumer, science and creativity, and to transform color into a strategic growth tool within the cosmetics sector.
