Camil Castellà of Aktiva Design challenges us to decipher the secrets of a successful design and how each part of the process of creating and marketing a brand has a direct impact on the consumer. We will walk through practical examples each of the stages, from the concept development, the creation of the universe, to its application in packaging, and we will see its final implementation in the market depending on the sector and the target audience.
Do you dare to decipher them?
CONTENTS
ANALYSIS OF THE BEAUTY AND GOURMET MARKETS:
- TRENDS
- CONCEPT, CREATION OF UNIVERSES, APPLICATION TO PACKAGING
- CASES OF SUCCESS OF PACKAGINGS IN BEAUTY & GOURMET
AKTIVA – THE LAST GIFT
LIMITED PLACES: 30 People – Exclusive and free for members of the Beauty Cluster Barcelona and collaborating entities: Catalonia Gourmet and Innovi.
