OPEN REGISTRATION FOR THE ENTIRE SECTOR
- Date: Thursday, November 28, 2024
- Place: Hotel Meliá Serrano Madrid
- Hours: 10:00 a.m. – 5:00 p.m.
- Type of training: In-person. Includes food.
- Teaching hours: 6 hours
- Price: €500 + VAT / Members 20% discount
- Small group to guarantee personalized attention, participation and interaction and exchange of impressions between participants.
How to elevate your brand thanks to the creation of extreme VALUE
Goals
Decode the construction model of a luxury brand with the aim of inspiring strategies and actions that allow participants to reinforce their value proposition (luxurization process).
Focusing on value creation and developing a luxury mindset that can be replicated in any project.
Motivation
Why should you know the luxury business model?
It is estimated that global sales in the luxury sector have been growing at twice the rate of global GDP for the last 25 years.
Luxury brands recover faster from any crisis and present good financials. This is because they masterfully apply a robust, future-proof and highly resilient business model that offers extreme value to the consumer.
Understanding this business model allows executives, businessmen or entrepreneurs to apply the learning, aiming at a luxuryization exercise, which generates additional value that can be monetized.
Profiles
- Brand Managers
- Marketing Directors
- Sales departments
- Project Manager
Content
- Luxury: Fundamentals and purpose
- Attributes (Superpowers) of luxury brands
- Premiumization and luxurization strategies
- Tips for communication that elevates
- The new luxury and the luxury of tomorrow
Speaker
César Val – EXPERT IN LUXURY. FOUNDER & CEO OF VAL CONSULTING
