Seminar on business communication focused on the B2B in which the following topics were discussed: how and why a company should communicate and its relationship with the media.
The session will be given by Mariam Khan, Communications Consultant and freelance journalist
Professional in communication specializing in B2B public relations and strategic corporate communication. With a career of more than 20 years, Mariam is an expert public relations consultant. He also works as an independent journalist and manages accounts for agencies and companies such as Quadpack Group.
BLOCK 1 The Information Company
- Why and how to communicate
- How to create a basic B2B communication plan
- Creation of communication materials
- Avoid basic errors
BLOCK 2 Relationships with communication media
- How to make my information newsworthy
- Relations with B2B media
Schedule: 9:00 – 13:00
Limited places (25 entries)
