Goals
– Learn to use the advanced search tools on the Internet to reduce the time spent
– Know the main sources of information that the exporter should take into account
– Organize and manage searches in an automated way
– Learn to select markets according to the various variables to be taken into account
Program
I. Capture of information
Formats in which the information is presented
Google Advanced search
Other Google Tools: News, Alerts, Images, Trends
The invisible web
II. Information management
RSS
Netvibes data manager
III. Information sources
Atlas of Economic Complexity
Demography
Sources on market studies
Barriers to market access: tariff and non-tariff
Promotion
Exporter aid
IV. Practical case. Spanish company of the cosmetics sector that must decide for one of these three markets: Russia, Mexico or Japan.
Imparted by
Carlos Enrile, Consultant and Internet Professor for the exporting company.
Day: May 23
Time: 9:30 – 14:00
Place: Artchimboldi Space – C/ Roselló, 231 2nd Floor
IT IS ESSENTIAL TO HAVE A LAPTOP COMPUTER
Limited places
BCB’s members: Free
Not members of BCB: €250 (VAT included)
