Beauty Retail Lab is the first forum that provides a 360º and international vision about the technical evolution, consumer behavior, channels and other aspects that are trending. The event has had the presence of brands, retailers, solution specialists, experts and other key agents of retail knowledge in cosmetics and perfumery and other sectors from which good practices can be moved and advanced.
During the meeting, disruptives retail cases such as Pangea and examples of successful cases in beauty retail such as Rituals or Perfumería Júlia were treated. Both agreed about the importance of going beyond the sale itself, offering the consumer a unique experience to make them feel like home. The current consumer presents a more expert profile, that is, going to the store knows more about what he/she wants and how he/she wants it.
One of the topics in the session and that is at the order of the day was sustainability. Protecting, recovering and financing are the 3 keywords that summarize the talk of Mariano Lesser of Aktiva Design and the take home message to raise awareness among the attendees of the importance of earth if beauty retail sector wants to bet on “natural”.
At the end of the day, the cluster has called the attendees to the second edition of the event that will be held in November 2020 and will be co-hosted again with the participation of the 190 associated companies.
