II Edition of the Business Mission to South Korea

Success in the second edition of the Business Mission to South Korea organized by the Beauty Cluster Barcelona in collaboration with Catalonia Trade Investment whose objective was to prospect the current Korean market, world leader in the beauty sector.

During the mission, the 5 participating companies (AD Particles, Ferrer, Laurendor, Lluch Essence and Peroxfarma) were able to meet with potential commercial partners, distributors and customers, as well as follow-up in situ actions previously undertaken.

Attendees also enjoyed a group benchmarking program held for the occasion, which included a road show through the most popular sales channels and business districts in Seoul, and an institutional visit to the Korean Cosmetics Association, the most important sector entity from the country.

The participants  valued positively the results of the meetings held, waiting to continue working closely with the local players.