04 MAY | The world of perfume permeates the month of May

Barcelona, 3 April 2022. With the sensory revolution of spring, the Beauty Cluster is organising a series of activities aimed at projecting the universe of smell, perfumery and the culture of beauty, generating spaces for knowledge and dialogue between professionals and enthusiasts of the fragrance sector. 

IV Barcelona Perfumery Congress 

On the morning of 25 May, in the framework of Hispack (Fira de Barcelona – Gran Via), the IV edition of the Barcelona Perfumery Congress will take place. A scientific and technical event that combines the science of fragrances, scent technology and research related to olfaction, sponsored by companies in the sector such as Iberchem, Eurofragance and Quadpack. And a unique opportunity to meet with professionals from the fragrance industry to learn about and share the latest solutions in the market. 

On this occasion, we will count on the participation of national and international experts to address topics such as naturalness, trends, sustainability, digitalisation, regulation, biotechnology and sensoriality. Representatives from Iberchem, Lanzatech, IDAEA-CSIC, AirParfum, Eurofragance, Quadpack, Ventós and Olfasense will be in charge of adding value to this event, sharing their knowledge and expertise within the fragrance industry. 

You can consult the full programme and register at the following link

5th International Perfumery Competition – Mouillette d’Argent  

During the sunset on 26 May, in collaboration with Ainea Perfums and the Teià Town Council, and with sponsors such as Lluch Essence, Iberchem, Eurofragance, Rafesa, CPL Aromas and Cosmo International Fragrances, the Beauty Cluster will announce the winners of the 5th International Perfumery Competition – Mouillette d’Argent at an exclusive gala at Ca l’Antiga (Teià). 

A competition aimed at participants of any nationality who wish to showcase their creative skills, and in which, in this 5th edition, the rose has been the protagonist. The more than 80 perfumers from 25 different countries who sent in their creations had to incorporate this olfactory note into their compositions. 

The Jury, chaired by master perfumer Rosendo Mateu, and made up of a group of experts in the world of perfume, design, gastronomy, art and the winners of the 2021 edition, has already selected the 12 finalists

In previous editions, and being aware of the importance of giving visibility and protection to independent perfumers, the freelance category was incorporated, so this year, and continuing with the same purpose, perfumers have been able to present their creations either for the general category or for the freelance category, thus being able to opt for the “Mouillette d’Argent” for the best perfume in three categories: general, freelance and public. 

During the month of May, samples of these 12 perfumes will be distributed at different points, so that all those who wish to embark on a journey through the nuances of the rose, can come and vote for their favourite.  

In addition to explaining their perfume to all those attending the gala, the three winners will be able to see their perfume edited and put on sale in some of the most prestigious perfumeries in the country. 

Other outreach activities

Biotechnology: the new frontier of ingredients for perfumery?” will be the title of the round table organised by NEZ and the Beauty Cluster for the morning of 24 May. This round table with international experts will discuss how the perfumery industry is embracing biotechnology, and the wide range of possibilities it opens up for ingredient sourcing. 

As every year, perfume, eno-gastronomy and culture will come together as part of the V Maridatge dels Sentits. From 20 to 27 May, the town of Teià will be the setting for informative activities and workshops, promoted by the Town Council and in collaboration with the Beauty Cluster. In addition, throughout these days it will be possible to visit the exhibition “Perfume is the joy” (CMC La Unió – Teià), in which the 12 finalist perfumes of the contest will be exhibited for all those who wish to vote for their favourite.