Beauty Cluster presents its new corporate identity, featuring a renewed brand, a new logo and an updated family of logos for each of its projects, sub-brands, products, services and initiatives. The change reflects the organisation’s evolution and its ambition to continue driving competitiveness, innovation and visibility across the beauty and personal care sector through collaboration and a strategic approach.

The renewal follows a strategic reflection on the role Beauty Cluster aims to play in a sector undergoing profound transformation, shaped by sustainability, digitalisation and internationalisation. The new image conveys a more modern and approachable organisation, connected to the companies, knowledge centres and professionals that form part of its ecosystem.

A logo that symbolises collaboration

The new logo features a design that conveys a consistent, structured and professional identity, associated with a collective business ecosystem. Beauty Cluster has chosen Deep Blue as its primary brand colour because it evokes sophistication, warmth, trust, stability and a strong corporate identity. Its versatility allows it to work equally well in digital environments and on physical materials, while remaining recognisable across all formats. The new colour palette also includes Deep Magenta, which adds personality and intensity, and Acid Magenta, which softens the energy of magenta’s more vibrant shade. Deep Aqua and Acid Aqua are also part of the palette, adding freshness and balance.

The new identity introduces a typeface designed to bring elegance and legibility, while helping to distinguish the brand from its previous image.

The logo system adapts to the organisation’s different areas of activity, ensuring visual consistency across all its communications.

A brand aligned with the strategy

“This new visual identity is not just an aesthetic change; it is the visual expression of what Beauty Cluster is today: a mature organisation, deeply connected to innovation and focused on driving the international reach of our entire ecosystem. We have evolved to better reflect our ambition and the collective leadership of the more than 250 companies that are part of this great community,” said Adrià Martínez, Managing Director of Beauty Cluster.

This project, approved by the members at the General Assembly and validated at every stage by the Board of Directors—from the rigorous selection of the agency to the thorough monitoring of each phase—was developed in close collaboration with creative agency Aktiva. Its team understood the Beauty Cluster’s concerns, challenges and opportunities at this new stage perfectly.

The new brand is being rolled out gradually across all the organisation’s channels.