Els nostres col·laboradors de Mintel ens han transmés la invitació a socis del Beauty Cluster Barcelona per al Big Conversation Day que organitzen el proper 16 de Juny a l’hotel H10 Casanova de Barcelona.

La sessió comptarà amb els analistes globals de Mintel que presentaran les últimes innovacions i tendències de primera mà.

Si us voleu inscriure podeu contactar amb Sofía Chalmers – Account Director Beauty & Personnel Care Spain de Mintel, mitjançant el següent enllaç.



15.00 – 15.30: Welcome coffee and registration

15.30 – 16.00: Break the Rules

A ‘disruptive society’ – in terms of how we work, play and communicate – along with changing attitudes to age, gender and minorities, is creating new freedoms and opportunities for beauty brands to engage customers and win loyalty.

16.00 – 16.30: The Nouveau Beau

New beauty standards and style references, changing grooming habits and overlooked demographics are carving avenues for growth in the beauty industry. The presentation explores how changing beauty standards are creating opportunities to segment the market into new categories and product types and to target different audiences.

16.30 – 16.45: Coffee break

16.45 – 17.15: The New Seasonal

One of the latest segments to impact the beauty market is seasonal products, which have gone beyond limited editions launched to celebrate festivals and public holidays. A new generation of products promise to help the skin and hair to transition from one season to another, while others use ingredients harvested at a specific time of year to make the most of their powers.This presentation explores how far the industry can take seasonal products and what they might mean for brands’ global launch programmes.

17:15 – 17.45: Product demonstration

17.45 – 18.15: Q&A