FREE AND EXCLUSIVE REGISTRATION FOR MEMBERS

Date: Wednesday, June 5, 2024

Hours: 09:20 a.m. to 1:00 p.m.

Location: Hotel Madrid Meliá Serrano (C. de Claudio Coello, 139, Salamanca, 28006 Madrid)

The Beauty Cluster starts these sessions to share knowledge and experiences between experts and companies in the cosmetics, perfumery and personal care industry. Topics such as online sales, regulation, artificial intelligence and other content of interest will be discussed, always through the experience of industry professionals and with space for debate and shared learning.

Program

  • 09:20 – 10:00:
    • Accreditations and Welcome coffee
  • 10:00 – 13:00:
    • Institutional welcome. Presentation of results of the 2024 Barometer of the Spanish beauty industry
      • Ivan Borrego, Beauty Cluster
      • Loreto Reig, New Research
      • The results of the VII Barometer of the beauty sector in Spain will be presented, which offers a snapshot after surveying 150 companies of the current state of cosmetics and perfumery in areas such as: activity, billing, number of employees, investment, internationalization, trends, consumption according to the channels and economic results.
    • New competition rules for the distribution of cosmetic products
      • Yolanda Martínez / Andrea Gutiérrez /Diego Crespo (partner), Competition and EU Law Department at Marimón Abogados
      • Can I stop selling to a distributor because I don’t like their commercial positioning? Is it possible to prohibit sales on marketplaces or apply different sales prices depending on whether you sell online or offline? To what extent can I control the pvp? The main changes recently introduced at European level in the rules that govern distribution activity and that have a particular impact on the marketing of cosmetics and perfumery products will be discussed from a practical point of view: pros and cons of distribution systems. open, selective or exclusive; differentiated treatment of online and offline sales; treatment of marketplaces. price comparators and online search engines; the possibilities of managing the parallel or the retail prices applied by the distributor. In addition, they will review the main cases recently resolved by competition authorities and courts and how to improve the design of market access strategies and ensure greater respect for the brand image of the products marketed.
    • Discussion table with all attendees open to questions from the speakers
REGISTRATION