Barcelona, February 10, 2022. On February 1st, the Beauty Business School, the training entity of the Beauty Cluster, opened its doors to welcome the students of the first Postgraduate in Marketing specialised in the beauty industry. Rosa Porras, Marketing and Communication Manager at Virospack and director programme; and Marta Cirera, Marketing Director and Sell-out Manager at Laboratoires SVR and coordinator of the Marketing modules; were in charge of welcoming all the students, and of introducing Rosana de las Heras, Marketing Director EMEA at Revlon, who was the person in charge of conducting the inaugural session of the training.
One of the school’s greatest challenges has been to adapt the entire training offer and methodology to the current moment we are living in, and with it, to the availability, pace and real needs of professionals in the sector. In this way, we opted for the hybrid model, and in this first session the students were present in both classroom and virtual formats.
The postgraduate course in Beauty Marketing has been structured in five modules which can be taken individually:
- Module 1: Strategic marketing.
- Module 2: Market research and knowledge of the beauty consumer.
- Module 3: Branding and innovation in the development of a new Beauty product.
- Module 4: Distribution strategy and Trade Marketing in the Beauty environment.
- Module 5: Communication strategies in the Beauty sector.
Registration for modules 2 to 5 is still open and can be done via the following link:
