Barcelona, 22 June 2021. The 2021 edition of the Digital Beauty Awards (DBA) already has finalists. After a long period of analysis of the 240 nominations received, on June 18 the jury of the awards selected the six best nominations for each of the ten awards to be awarded.
Driven by the Beauty Cluster, the largest Spanish cluster of cosmetics, perfumery and personal care, the DBA will award the best companies, professionals and initiatives in digitization and e-commerce in Spain and the winners will be announced in an exclusive gala to be held at Casa Milà (La Pedrera) in Barcelona on the 23rd of September.
According to Ivan Borrego, director of the DBA and the Beauty Cluster: ‘Digitization and e-commerce have been key during the worst moment of the pandemic for our sector to remain at the forefront. It is clear that the digital transformation and the application of deep tech will be essential for the growth and international competitiveness of Spanish industry. Thanks to these awards we have discovered success stories, technological innovations and leading experts to whom we will give the visibility they deserve so that the industry can be inspired by the best. In addition, having real references in digitalization, technology and electronic commerce in the jury will allow to approach to the Spanish industry of the cosmetics, perfumery and personal care to these experts “.
The awards feature a jury of experts in digitization, e-commerce and marketing and communication from the beauty industry selected by the cluster itself. The jury is chaired by Àlex Vallbona, vice-president of the Beauty Cluster and president of Birchbox Europa. The jury also has great references in digitization such as Genís Roca, Santi Sánchez, Mar Galtés, Rosa Girona, Susan Sánchez, Francesc Font and Rubén Bastón. It also has the main media in the sector, communication and design agencies specializing in the beauty industry and several independent experts with proven track record.
LIST OF FINALISTS OF THE 2021 EDITION
- BEST DIGITAL BRAND
Cocunat, Freshly Cosmetics, Lush, Miin Korean Cosmetics, Sensilis y (Re)Herm by Martiderm. - BEST DIGITAL DIRECTIVE
Gerardo Cañellas (Perfume’s Club), Irma Ugarte (Sephora), Lilin Yang (Miin Korean Cosmetics), Marta Soler (Pharmexcare), Sara Werner (Cocunat) y Violeta López (Sensalia Labs). - BEST DIGITAL MARKETING CAMPAIGN
Cantabria Labs (déjate la piel solo en lo importante), Laboratorios Babe (healthyAging), Laboratorios Viñas (con Belcils, sonríe con tus ojos), Garnier (libera tus rizos), Mifarma (beautydays) y Rituals (click&collect) - BEST ECOMMERCE OF THE SECTOR
Bella Aurora Lab, Beter, Freshly Cosmetics, Laboratoires SVR, Perfume’s Club y Rituals Cosmetics - BEST NEW ECOMMERCE OF THE SECTOR
5th Avenue, Bella Aurora Lab, Beter, mesoestetic Pharma Group, (RE)Herm by Martiderm y Schwarzkopf Professional. - BEST DIGITAL STARTUP OF THE SECTOR
Airparfum Timeless, Maar Fragrances, Pharmexcare, Shampora, The Organic Republic y Unavida Cosmetics. - BEST DIGITAL INNOVATION
Ai.lice (Antonio Puig), eVideo Commerce B2B (Goldwell), Happy Man (Cantabria Labs), Process Analytical Technology (Iris Technology), Smart Airless Refillable (Szentia) y Wikiparfum (Antonio Puig). - BEST DIGITAL PROJECT TRANSFORMATION
Bella Aurora Lab, Dermofarm, Laboratorios Phergal, Mifarma by Atida Plus, Naos Skin Care y Rituals Cosmetics - BEST PROFESSIONAL POPULARIZER
Carmina Alfonso, Héctor Núñez, Clara Buedo, Gema Herrerías, Noelia Donaire y Raquel Marcos. - BEST INFLUENCER
Boris Soler, Gema Herrerías, Marta Masi, Miriam Llantada, Raquel Marcos y Silvia Oliete.
Eva Lluch, president of The Beauty Cluster, says that: “From the Beauty Cluster we have always been committed to the digital transformation of the sector. Now, in addition, we selflessly promote these awards in order to recognize companies, that are brave enough to bet on digitization, the digital commerce or the tecnological innovation. And we are very proud, that there are so many value-added projects in our industry and that they have decided to apply for these awards, which, in their first edition, is already on their way to become a referent in Spain. Today is a day to congratulate the finalists but also all the candidates who have presented themselves with projects and initiatives of the highest added value.”
About the awards
The Digital Beauty Awards (DBA) of the Beauty Cluster are the first national awards for digitization and e-commerce in cosmetics, perfumery and personal care held in Spain. In 2021 the first edition is held, which will reward the best initiatives in digitization and e-commerce in cosmetics, perfumery and personal care.
All information of the Digital Beauty Awards including the legal and participation bases is available at: www.digitalbeautyawards.com
About the Beauty Cluster
Beauty Cluster is a private association that promotes collaboration with the purpose of promoting sustainable development and competitiveness in the value chain of the cosmetics, perfumery and personal care sector. Made up of more than 200 companies, it is the leading cluster in the beauty sector in Spain and the second largest in Europe. It promotes innovation, internationalization, training and digital transformation.
It is the only global beauty cluster accredited Gold Label by the ESCA (European Strategic Cluster Alliance). Founder of the first business training entity specialized in beauty, the Beauty Business School. Creator of the first B2B Marketplace for the cosmetics and perfume industry (Beauty Connecting Business).
For more information on Beauty Cluster, visit www.beautyclusterbarcelona.com/es or the profie of Linkedin
Contact: Helena Rodríguez – helena@beautycluster.es
C/Milà i Fontanals, 14 – 08012 Barcelona
